> ## Documentation Index
> Fetch the complete documentation index at: https://docs.luce.show/llms.txt
> Use this file to discover all available pages before exploring further.

# Ads Manager: make your brand's ads once, hand them to any event

> For sponsors: build an ads kit with your brand, phone ads and big screen ads, create a campaign with dates and a code, and follow its views and taps.

The Ads Manager is for brands that sponsor events on Luce. You make your ads once in a kit, create a campaign, and send its code to an organizer, who pastes it into their event's [Sponsors](https://docs.luce.show/modes/sponsors.md) mode. Open it from **Ads Manager** in your profile menu.

![The Ads Manager with two kits, each with its number of phone ads, big screen ads and campaigns](https://docs.luce.show/docs/images/sponsors/ads-manager-light.png)

## Make a kit

Choose **New kit** and set your brand:

* **Brand name**: shown beside your logo on every ad and on the event page.
* **Logo**: square. Phones show it beside your name on every ad.
* **Link**: where your logo and **Learn more** go. Each ad can have a link of its own.
* **Wordmark** (optional): your name in your own lettering for the big screens and the event page, a 4:1 PNG or WebP on a clear background, for dark backgrounds and optionally for light ones.

## Add ads

| Kind | Shape | Where it plays |
| - | - | - |
| **Phone ads** | 9:16 | Between reels on guests' phones, or from the Manual board. |
| **Big screen ads** | Square | On the venue's screens, as a source of their own. A video plays without sound; on a wide screen your colours fill the sides. |

## Create a campaign

A campaign is the deal you hand out: its ads, its days and a code.

**1. New campaign**

In the kit's **Campaigns** tab, choose **New campaign**.

**2. Set it up**

Give it a **Name** only you see, pick its **Dates** (or any day) and the **Ads** it carries. Events on other days cannot paste the code, and the ads play only on these days.

**3. Send the code**

Choose **Copy code** and send it to the organizer. They paste it into their event's Sponsors mode and pick where each ad plays.

You can pause a campaign at any time.

## Results

The **Results** tab shows, by campaign, event or ad: views, taps, the tap rate and time on screen. Results are counts only, never who. Organizers can share an event's full report with you; it shows once the event ends.

In an [organization](https://docs.luce.show/team/organizations.md), the owner decides which roles can manage its kits.


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